Cephalic
Researchers explain why Diet
Sodas are Fattening
on Clear Channel
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of foods that constitute the typical India-diet is crucial
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LIVE
CLEAR CHANNEL NEWSCAST |
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Tonight
on CBS News, Katie Couric, broke the story that diet sodas are
fattening and can increase risk of Metabolic Syndrome
and heart disease. This was startling news to the public, and baffling
to scientists.
Susan Feely, President of the American Beverage Association, stated
"How can something with zero calories that's 99% water with
a little flavoring in it . . cause weight gain?"
CBS quoted studies that show people who drink more than one
soft drink a day had a 48 percent increased prevalence of metabolic
syndrome.
DIET SODA CAUSES WEIGHT GAIN
New studies involving over 1,500 subjects have shown that people
who drink diet soft drinks don't lose weight - in fact, they gain
weight. Researchers stated "What was surprising was when we
looked at people only drinking diet soft drinks, their risk of obesity
was even higher."
In
fact, when the researchers took a closer look at their data, they
found that nearly all the obesity risk from soft drinks came from
diet sodas. There was a 41 percent increase in risk of being overweight
for every can or bottle of diet soft drink a person consumes each
day.
For
diet soft-drink drinkers, the risk of becoming overweight or obese
was:
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36.5 percent
for up to 1/2 can each day |
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37.5 percent
for 1/2 to one can each day |
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54.5 percent
for 1 to 2 cans each day |
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57.1 percent
for more than 2 cans each day. |
For each can of diet soft drink consumed each day, a person's risk
of obesity went up 41 percent.
WHY?
Cephalic Response: Key Code to Obesity
The real issue for the soda researchers, which was addressed by
Katie Couric on CBS news, was why diet sodas cause weight gain.
It may be a mystery to most researchers, but the Cephalic
Research Institute research team already has the answer.
Clinical researchers at Glycemic Research Laboratories (GRL)
know exactly why and how diet sodas cause weight gain. It's caused
by the Cephalic Response, and the GRL Cephalic Research
Institute team has been studying the effects on humans
for the past 20 years.
They, in fact, received the first patent awarded worldwide for this
research.
With
combined expertise of 90 years, the Cephalic Research Institute
team has delved into the biochemistry that causes the Cephalic Response,
including the glycemic index and glycemic response of foods.
The CV's of the Cephalic Research Institute researchers
reads like a Who's Who, and actually includes a scientist
that is listed in the Who's Who of American Inventors.
The Cephalic Research Institute research team includes
Dr. Ann de Wees Allen and can be found at:
Their clients include Hershey Foods, Proctor & Gamble, and other
food giants who hire the team to determine the glycemic and fat-storing
effects of their foods and beverages.
The Cephalic Research Institute researchers will
not reveal the results of the ongoing trials, but hint that a major
company is getting ready to introduce a Non-Cephalic soda.
The researchers will be discussing their Cephalic findings on Tuesday,
July 24th, 2007 on the Clear Channel, Tampa, Florida, 620 AM, WDAE
radio, 3 PM EST, hosted by Steve Duemig, which can be accessed live
via the Internet (www.620WDAE.com).
With every TV NEWS station fighting for their attention,
the Cephalic Research Institute researchers chose
WDAE over all other competitors for the first live
discussion about diet sodas. This obvious favoritism was fueled
by a long-term friendship between host Steve Deumig and Cephalic
Research Institute researcher, Dr. Ann de Wees Allen.
Interviews with the Cephalic Research Institute
team are arranged by Jerry Petuck at: Petuck624@aol.com
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For as long as humans have lived on Earth, they
have been eating foods that taste sweet, such as sugar cane and
honey.
So,
the brain has a conditioned response in reaction to eating something
sweet.
It
is called the Cephalic Phase Insulin Response (CPIR), and it’s responsible
for the fat-storing effects of diet beverages, including diet sodas,
diet tea, coffee, energy drinks, sports drinks, and flavored waters.
This
adaptation in humans is a reaction to the ingestion of sweet-tasting
foods. The body learned to associate sweet-taste on the tongue with
the resulting sugar-energy-load that landed in the stomach.
The
brain came to perceive sweet-taste with the need to program the
liver to prepare for the arrival of an outside source of high energy
– sugar.
As
the tongue senses something sweet, it programs the brain to set
into motion a series of biochemical events. It doesn’t matter if
the sweet taste comes from natural honey or from artificial sweeteners.
This
biochemical cascade triggers the liver to stop the manufacture of
protein and starch from its body-reserves, and to begin to store
the glucose-energy that circulates in the blood.
In
the case of diet beverages, the sweet taste sets these events into
motion.
But
when no calories actually appear in the stomach, this causes the
body to demand real food, with resulting hyper-urges from the liver
to overeat, or to drink more of the sweet-tasting liquid, and the
cascade repeats itself.
Almost
instantly, the body starts producing insulin, the “fat” hormone,
which stores sugar in the blood stream, and programs the adipose
tissue fat cells (belly fat) to store, store, store.
This
Cephalic Phase Insulin Response (CPIR) creates reactive hypoglycemia
(low blood sugar), which further triggers strong cravings for more
sweet-tasting items, and high glycemic foods.
After
the taste buds are activated by a sweet-taste, the urge to ingest
food can last from 1 to 2 hours. So, you are hungry for hours, because
no real food or calories has satiated the body’s need for energy.
And
now, the body is producing insulin for no reason, because the brain
has instructed the liver to store instead of burn/release its storage
supplies.
The
result is fat, fat, fatter - the Cephalic Fat Spiral.
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